The crucial after-Christmas sales period is in full swing, and one Purdue retail expert says 2015 holiday sales should top last year’s by anywhere from 3 to 7 percent.
Retail analyst Richard Feinberg notes this year, lots of that shopping is driven by gift cards, the season’s most popular holiday gift item. He says for retailers, the cards are the gift that keeps on giving:
“Gift cards are not usually redeemed until after Christmas,” he says. “If the individual goes in with a $100 gift card, they’ll spend about $120, $125 dollars.”