Ask The Mayor: Lafayette's Tony Roswarski On City Branding, Not Having To Campaign

Feb 14, 2019

The mayor concedes it's unlikely a challenger will be slated against him, but says he'll campaign until that's a certainty.
Credit WBAA News

It’s not surprising that Lafayette Mayor Tony Roswarski is, again, without a challenger in this year’s mayoral race. In fact, there’s only one contested race in this year’s primary in Tippecanoe County. This week on WBAA’s Ask The Mayor, we attempt to suss out what that means.

Also on this edition of the program, Greater Lafayette has embarked on a plan to build a brand identity. But with two distinctly different cities – specializing in different things – across a river from one another, is there a coherent, single image that can be painted of the area that people haven’t thought of before?