Author lecture encourages innovative ideas

Apr 12, 2012

A best-selling author is giving a lecture on innovation to Purdue students and faculty.

Frans Johansson is speaking at Loeb Playhouse on the topic of his 2004 book The Medici Effect.

The book focuses on how combining seemingly random ideas can result in innovative breakthroughs.

Johansson hopes his lecture will inspire listeners to step outside their comfort zones. He says Purdue’s Discovery Park encourages a similar approach to innovation.

The Park is teaming up with Lilly Endowment to sponsor the free talk, which begins at 3:30pm Friday, April 13.