Corporate Support

When you partner with public media, you have a unique chance to connect with audiences that are influential, engaged and care about the community. Sponsorship with WBAA offers you the chance to put your organization or business alongside one of America's most trusted media organizations — NPR — and to stand alongside local news, stories and learning that have served generations of Hoosiers.

WBAA’s audience includes business leaders, engaged parents, cultural enthusiasts and many other consumers. And our listeners and readers consider public media sponsors in a different light than organizations they encounter in traditional advertising.

• Public radio listeners are almost twice as likely to work in top management than the average American. (MRI-Simmons Spring 2022 Doublebase)
• Public television viewers are 85% more likely to attend arts galleries and shows. (MRI-Simmons Spring 2022 Doublebase)
• NPR listeners are 149% more likely to make financial contributions to arts, cultural and environmental organizations. (MRI-Simmons Spring 2022 Doublebase)

We're a public media station, with radio and digital products. Our audiences find us in a variety of places, which means that you can support our mission on a wide variety of platforms. From digital ads to on-air spots, WBAA sponsors choose to support our programs because they know that public media offers a special and distinct value to them.

• NPR is the #1 brand consumers agree they can depend on (2021 Prohpet Brand Relevance Index)
• 74% of NPR listeners hold a more positive opinion of companies that support NPR (Kantar)
• When compared to the average US adult, public radio listeners are 70% more likely to buy from a public radio sponsor than a commercial advertiser. (NPR Listener Profile, 2021)
• 87% of NPR listeners have take action based on an NPR sponsorship announcement (Kantar)

Putting your sponsorship message on public media gives you different results than your average media buy. Public media audiences rely on our trusted, valued content that has minimal interruption, so your message can be clutter- and commercial-free.

WBAA delivers trusted and valued content to residents in Greater Lafayette and from Northern Central Indiana to East Central Illinois.

Use a multi-platform strategy to extend audience reach and reinforce message frequency:

• WBAA – AM 920 & 105.9 FM News
• WBAA 101.3 FM Classical
• WBAA-FM 101.3 HD2 Jazz
• Digital: wbaa.org & WBAA News, Classical, Jazz Streaming
• Opportunities to reach the Central Indiana with WFYI PBS Television, WFYI FM 90.1 and wfyi.org

Brian Garrity
WBAA Corporate Support Manager
bgarrity@wfyi.org
(765) 427-5359