Businesses and organizations have a great marketing opportunity with WBAA's News, Classical and Jazz stations, (WBAA-AM920, WBAA-FM 101.3 and WBAA-FM 101.3 HD2). Our combination of radio stations deliver a significant audience of educated and influential listeners ages 25 -64. In short, WBAA represents the largest audience of educated, affluent, and engaged audiences available. Underwriting messages highlight businesses and organizations that share in the mission and ethos of WBAA. Your message will engage and inform listeners about products, services and events in the communities we reach as well as benefit from the recognition you’ll enjoy as a supporter of WBAA.
Become a WBAA Corporate Underwriter
Underwriting support on WBAA stations provides the opportunity to reach over 27,000 listeners each week throughout our listening area. Public radio supporters benefit from the "Halo Effect"; the perception of quality and prestige that comes from supporting WBAA.
Support Those Who Support Us
WBAA's corporate underwriters demonstrate their commitment to public radio's independent nature and innovative programming and audience. Underwriters have the opportunity to build a relationship with an extraordinarily important market segment that appreciates their support of public radio. This creates a loyalty unique to public radio. By understanding and embracing the unique nature of our audience, underwriters are able to reach an audience that is not accessible through other media and is extremely loyal. Learn more about WBAA's current corporate supporters.
Advantages of Underwriting
· Minimum clutter - by airing a limited number of announcements per hour your message receives listener attention
· High Time spent listening - your message is heard because our listeners stay tuned for longer periods of time (7+ hours)
· Underwriter satisfaction - 80% of listeners prefer to buy products from public radio sponsors, when price and quality are equal - 84% of underwriters say public radio has met their marketing expectations
· Halo effect - Underwriting enhances image, projects quality, credibility and stability resulting in listeners being more apt to learn more about and do business with the underwriter
For more information, please contact WBAA's Underwriting Department.
Corporate Support Manager