Purdue University officials say they are helping student athletes navigate new rules allowing them to profit off of their name, image, and likeness - or NIL.
Last week, the NCAA announced an interim change to its NIL policy after a ruling from the US Supreme Court dealt a blow to the idea that college athletes are mere amateurs.
Purdue Athletics Director Mike Bobinski said the University has been preparing for the change since March of 2020.
“We put together an internal team to anticipate and plan for how we would move into this new reality because it was obvious it was coming at that point in time,” he said.
Bobinski said the university is already fielding questions from students about what is allowed and expects to hold individual education sessions with higher-profile athletes.
“We want to make sure we give them all the information we can and be as supportive as we can to help them navigate as effectively as possible,” he said.
But, Bobinski said, Purdue is clear that its role is not to facilitate any deals between athletes and other organizations.