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Indiana Cities Court Millennials With Downtown Revivals

Indiana towns have a new priority when it comes to driving population growth and improving their economies: their downtowns. The Regional Cities Initiative is Indiana's first major, direct funding boost for those -- but it's just the latest in a string of public and private investments.

In the first part of an occasional series on Hoosier downtowns, Indiana Public Broadcasting's Annie Ropeik reports on the push to modernize Main Street.


From the third-floor balcony of his riverfront townhome in South Bend, 33-year-olddeveloper David Matthews can see just about everything his revitalized home town has to offer.


"Low-income housing, market-rate housing, million dollar condos … shops, bars, restaurants, live music, public parks, dog parks, river trails, kayaking routes -- like, there's a lot to do within three blocks of this house," he says. "That's attractive to millennials, and it's attractive to, I think, most people who are looking."


Matthews would know – his firm built and filled a lot of the housing you can see from here, with people who want to live and work in a downtown.

'You want to create a downtown that's got energy, that's got people moving around and encountering all the time.'

South Bend Mayor Pete Buttigieg says a lot of cities and towns are now working to capitalize on that interest -- that, after the recession, they found the best “new” economic development plan, was revitalizing old urban centers.

"The reason cities are such a great multiplier on human enterprise is that they create chance encounters and bring people together," Buttigieg says. "So you want to create a downtown that's vibrant, that's got energy, that's got people moving around on foot, bicycles, vehicles, and ... encountering all the time."

This theory dates back to the 1990s -- but today, with innovations in technology and their impact on life in and out of work, it's gaining traction all over the state.

Planning For The Future

Four hours to the south, Knox County Development Corporation president Kent Utt is driving through an industrial park in Vincennes.

"You look at the millennials, again -- they're wanting that downtown feel and ability to not have to drive," he says.

And while industrial parks pay property taxes, Utt says they don’t encourage entrepreneurship, create wealth or foster a sense of identity as much as urban spaces and low-cost housing.

"The wealth creation is what helps smaller communities," he says. "You look at the foundation of communities -- that's who end up giving to community foundations, giving back."

For example -- Pioneer Oil relocated its headquarters to Vincennes' Main Street last year, and has already invested in revitalization. Utt says he thinks they chose Vincennes for its small-town feel.

Procopio Palazzolo likes that, too. Originally from Sicily, he's been here for more than a decade, and his Italian restaurant just moved to a vacant, century-old building downtown.

"It was in very bad shape," he says inside his classy brick-walled bar. "We did it literally from A to Z to reach the point where we're at today."

The renovation took two years -- but Palazzolo says the new location has helped him feel more like part of the community.

'We need to make sure that 30 years from now, it's still going to be a livable community.'

Developers here have been trying to flip historic properties before they have to be torn down. Vincennes has also regained its state Main Street designation, giving it access to more grantmoney.

That could improve the fortunes of buildings like the Pantheon Theatre, where native son Red Skelton and other stars once performed.

Ellen Harper runs a community group that's marketing two old Main Street theatres to become a new brewpub and a business incubator.

"We are the oldest city in the state and we want to preserve that history," Harper says as she stands on the Pantheon's dusty stage. "But yet, we also need to make sure that 20 years, 30 years from now, it's still going to be a very livable, usable community."

Harper had hoped this project would win even more money through the state’s Regional Cities Initiative, which awarded $42 million each to North Central, Northeast and Southwest Indiana last legislative session to pay 20 percent of the cost of building new housing or public spaces.

Vincennes' Wabash River Region didn't receive any money, but Harper says the program still encouraged them to plan.

"A New Era"

Back up north, South Bend was one of the Regional Cities recipients. One project that's likely to benefit is in the last old Studebaker factory in town, where community development organizer Willow Wetherall is giving a tour.

"These are the original elevators that were used in the Studebaker building." She pulls two huge steel doors closed and yanks a rusty lever to send the freight elevator up. "They would mount the cars, two cars at a time, on their sides."


Up six emptied-out factory floors, she climbs a set of temporary wooden stairs and lifts aside a plywood door to step out onto roof.

South Bend looked like a smile with missing teeth.

"This is my absolute favorite spot in the building," she says.

The roof looks out over a new minor league baseball park, restaurants, hotels and, beyond them, the golden dome of Notre Dame University. There are plenty of empty spaces -- after Studebaker closed and thousands lost their jobs, Wetherall says South Bend looked like a smile with missing teeth.  

But this last Studebaker building is now being renovated to house start-up offices, data centers and loft apartments.Wetherall says it's already started to have a psychological effect -- in 2013, on the 50th anniversary of the plant's closure, developers let the public back inside.

"And the spotlights went on, and the building was lit up that night," Wetherall says. "It was just signaling a new era of productive use for the building."


Stay tuned for more stories from downtowns across the state later this year.

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