HGTV Is A Hit With Affluent Women Viewers

NPR

Published October 20, 2014 at 1:40 PM EDT

Facebook
Twitter
LinkedIn
Email

Drew Scott (L) and Jonathan Scott of Property Brothers pose at HGTVs The Lodge at CMA Music Fest 2014 on June 7, 2014 in Nashville, Tennessee. (Photo by Michael Loccisano/Getty Images for HGTV)

The most popular TV network among affluent women is HGTV. It features a wide array of lifestyle programming like “House Hunters,” “Property Brothers” and “Curb Appeal,” and is a top ten cable network in prime-time.

Meredith Blake of the Los Angeles Times joined Here & Now‘s Jeremy Hobson to explain the channel’s recipe for success.

Guest

Meredith Blake, entertainment reporter for the Los Angeles Times. She tweets @MeredithBlake