Note: This episode originally ran in 2013.
Scalpers. They are the bane of performers everywhere, taking reasonably-priced tickets and selling them at a profit.
But the market for scalped tickets only exists because artists set the original ticket prices too low. At the same time, few artists want to charge their fans exorbitant prices for a show. It's bad for the brand.
Kid Rock developed an ingenious plan to defeat the scalpers. And, believe it or not, he sounds a lot like an economist.
Music: Kid Rock's "Cowboy" and "Rebel Soul." Also "Disco Forever," "Scratch My Back," "Give It To You," and "When The First Leaves Fall."
Find us: Twitter/ Facebook / Instagram
Subscribe to our show on Apple Podcasts, Pocket Casts and NPR One.
Copyright 2021 NPR. To see more, visit https://www.npr.org.
