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Cadillac

  • <strong>Start Your Engines: </strong>With Cadillac's unveiling of the ATS — a compact luxury car — the Detroit automaker put itself in direct competition with BMW's 3 Series and Mercedes-Benz's C-Class.
    Public Affairs
    Cadillac Gears Up To Take On German Automakers
    Tracy Samilton
    Cadillac is drawing notice in the luxury car scene with its new ATS model, a small, high-performance car that directly competes with the likes of Audi and BMW. The stakes are high for GM. Luxury cars like the ATS bring in more profit per car than small economy models like the Chevy Cruze.