Hometown: Brooklyn, New York
Genre: Afropop
Why We're Excited: Born in Sudan and based in Brooklyn, with other stops along the way, Alsarah is used to fusing the sounds and styles of disparate cultures. As leader of Alsarah & The Nubatones, she accurately describes her approach as "East African Retro-Pop" — a lavish, joyful, era-spanning sound full of Arabic-language reflections on identity and survival. It's modern and nostalgic, timeless and new.
SXSW Schedule:
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